Author
Taylor Crook
Partner, Match Vertical Partners
Taylor is a Partner at Match Vertical Partners and the architect of Vitality Index. He has spent his career helping enterprise B2B sales teams move beyond activity metrics and revenue lagging indicators to measure what actually predicts account growth — the strength of the partnership across every Growth Driver. He writes The Empowered Sales Leader™ for managers and account executives who want a more disciplined, repeatable way to grow their most strategic accounts.
Posts by Taylor Crook
Strategy & Planning
May 5, 2026
The Difference Between an Account Strategy and an Account Plan
An account strategy is the architectural drawing. An account plan is the builder's plan. Execution is the work. Most enterprise sales teams start with the work and never build the drawing. Vitality Index builds all three, in the right order, automatically.
April 21, 2026
Most Enterprise Sales Teams Do This in the Wrong Order
Most teams start with action, skip strategy, and wonder why their best accounts stop growing. There is a better order. Strategy first. Plan second. Action third. The sequence is the system.
April 21, 2026
How to Build an Account Plan Your Team Actually Executes
The account plans that get executed are built from a diagnosis, not a template. Vitality Index generates a Strategic Growth Plan from your assessment scores so your team always has a specific, current, actionable plan to work from.
April 21, 2026
What Does Being Vital to Your Customer Actually Mean?
Vital is not a feeling. It is a measurable condition. Here is what it means to be vital to an enterprise customer, how you know when you are there, and how Vitality Index helps your team get there systematically.
April 21, 2026
Why Account Plans Sit in a Folder and Never Get Used
Account plans fail because they are designed as documents, not systems. Vitality Index generates a Strategic Growth Plan that advances as your team executes, so reps always know what to work on next.
April 21, 2026
What Is Strategic Account Intelligence?
Strategic account intelligence is the ability to measure the actual health of your most important partnerships and know exactly what to do next. Here is what it means and how enterprise teams use it to grow.
April 21, 2026
Welcome to The Empowered Sales Leader
Why Match Verticals built Vitality Index, and how we're using this space to share the systems, language, and tools that empower modern sales leaders.
April 21, 2026
Am I Vital to My Customer's Success? How to Find Out.
Vital is not a feeling. It is a measurable condition across 7 Partnership Domains and 21 Growth Drivers. Vitality Index gives every enterprise rep a scored answer to the most important question in strategic account management.
Coaching & Leadership
April 21, 2026
Why Sales Reps Are Executing More and Thinking Less
More automation has not made enterprise sales reps more strategic. It has made them faster at the wrong things. Vitality Index gives reps the strategic framework that turns effort into purposeful execution.
April 21, 2026
How to Measure Account Health in Enterprise Sales
Account health is not a revenue number. It is the strength of the partnership across every dimension that determines where an account is heading. Here is how to measure it with precision.
April 21, 2026
How to Coach Enterprise Reps to Specific Growth Driver Transitions
Precision coaching means knowing which Growth Driver to address and what behavior moves it to the next level. Vitality Index gives managers the structure to make every 1-on-1 count.
April 21, 2026
Why CRM Data Does Not Explain Deal Outcomes
CRM data tells you what your reps did. It does not tell you why deals closed or why they did not. Strategic account intelligence fills the gap by measuring the partnership depth that determines outcomes.
April 21, 2026
Why Your Top Accounts Stop Growing
Top accounts plateau when teams manage them by revenue instead of partnership depth. Vitality Index measures the 21 dimensions that determine whether an account grows, holds, or quietly erodes.
April 21, 2026
Why Enterprise Deals Stall Even With a Full Pipeline
A full pipeline does not mean deals are moving. Enterprise deals stall when the relationship work that drives decisions has not been done. Vitality Index shows you exactly where the gaps are before they become lost deals.
Sales Leader Insights
April 21, 2026
How to Build Predictable Sales Forecasts in Enterprise Accounts
Enterprise forecast accuracy is a partnership health problem, not a pipeline math problem. Vitality Index gives sales leaders the leading indicators that make forecasting reliable before the quarter ends.
April 21, 2026
How Sales Leaders Coach With Precision Instead of Intuition
Precision coaching means knowing which specific behavior to develop in which specific rep on which specific account. Vitality Index gives sales managers the structure to make every coaching conversation count.
April 21, 2026
How to Improve Sales Execution Without Adding Headcount
The gap between your best rep and your average rep is not talent. It is system. Vitality Index gives every rep on your team the same strategic framework your best sellers use, without adding headcount or hours to the week.
April 21, 2026
How to Reduce Churn Risk in Strategic Accounts Before It Hits Revenue
Enterprise account churn rarely arrives without warning. The signals are there months before the renewal conversation. Vitality Index surfaces them across 21 Growth Drivers so your team can act before the revenue line reflects the risk.
April 21, 2026
How to Turn Enterprise Sales Reps Into Strategic Sellers
Strategic selling is not a personality trait. It is a set of behaviors that can be taught, measured, and developed systematically. Vitality Index gives enterprise reps the structure to think and act like your best strategic sellers.
April 21, 2026
How to Increase Win Rates in Enterprise Accounts
Win rates in enterprise sales are determined by the depth of the partnership before the competitive evaluation begins. Vitality Index measures the conditions that drive competitive wins across every strategic account.
Account Growth
April 21, 2026
Why Competitors Are Winning Accounts You Thought Were Safe
Accounts do not get displaced overnight. They erode slowly across dimensions your team was not measuring. Vitality Index scores Competitiveness across every strategic account so you see the risk before a competitor does.
April 21, 2026
How to Build Executive Access in Strategic Accounts
Executive access is not a single meeting. It is a relationship built over time through specific behaviors that Vitality Index tracks, scores, and plans against in every strategic account.
April 21, 2026
How to Build Multi-Level Relationships in Key Accounts
Multi-level relationships are the structural defense against account fragility. Vitality Index measures Multi-Level Engagement as a Growth Driver and provides specific objectives for building breadth across the client organization.
April 21, 2026
How Collaboration and Joint Innovation Make Enterprise Accounts Irreplaceable
Collaboration is the domain that turns a vendor relationship into a strategic partnership. Vitality Index measures Internal Alignment, Third-Party Collaboration, and Joint Innovation across every account so your team builds the depth that makes displacement structurally difficult.
April 21, 2026
Best Enterprise Account Planning Tools in 2026
Enterprise account planning tools range from CRM-native organizers to strategic diagnostic platforms. Here is how the category breaks down and what to look for based on where your team actually needs help.
April 21, 2026
Why Enterprise Pipeline Does Not Predict Revenue
Pipeline coverage is a measure of past prospecting, not future revenue. Vitality Index measures the partnership health inside your most strategic accounts that actually determines whether pipeline converts.
April 21, 2026
Why Customer Advocacy Is a Growth Driver, Not a Nice-to-Have
Customer advocacy in strategic accounts is a measurable growth driver, not a feel-good outcome. Vitality Index tracks advocacy inside the Reputation domain and shows your team exactly how to build it.
April 21, 2026
How to Build Competitive Distance in Key Accounts
Competitive distance is not a product advantage. It is the strategic depth of the partnership that makes displacement structurally costly. Vitality Index helps your team build it systematically across every key account.
April 21, 2026
How to Systematically Grow Your Most Important Accounts
Systematic account growth is not about working harder. It is about executing the right behaviors in the right sequence across all seven dimensions of the partnership. Vitality Index is the system that makes that possible.
April 21, 2026
Why Single-Threaded Relationships Kill Enterprise Deals
When your entire enterprise relationship runs through one contact, the account is fragile. Vitality Index measures relationship depth across executive access, champion network, and multi-level engagement so your team builds partnerships that hold.
April 21, 2026
How to Prove Business Value in Enterprise Accounts
Proving value in an enterprise account is not a presentation at renewal. It is an ongoing process of connecting your work to the client's outcomes. Vitality Index measures where you stand in that process across every strategic account.
April 21, 2026
How to Build Predictable Revenue from Strategic Accounts
Predictable revenue from strategic accounts comes from partnership health, not from pipeline math. Vitality Index measures the conditions that produce reliable, growing revenue across your most important accounts.
April 21, 2026
How to Qualify and Grow Strategic Account Pipeline
Pipeline inside a strategic account is only as reliable as the partnership health that underlies it. Vitality Index helps teams qualify expansion opportunities against the partnership conditions required to close them.
April 21, 2026
Why Your Forecasting Is Only as Good as Your Account Health
Forecast accuracy in enterprise sales depends on the health of the partnerships inside your most strategic accounts. Vitality Index gives leaders the leading indicators to forecast with confidence, not just coverage.
April 21, 2026
Vitality Index vs DemandFarm: What Is the Difference?
DemandFarm organizes what you already know about your accounts. Vitality Index measures what you do not know and tells you exactly what to do about it. Here is the difference and why it matters for enterprise sales teams.
April 21, 2026
Vitality Index vs Kapta: Which Is Right for Enterprise Sales?
Kapta is a key account management platform with template-driven planning. Vitality Index is a diagnostic engine that measures partnership health and generates a plan from your scores. Here is how to decide which fits your team.
April 21, 2026
Why Reps Never Get to the Executive Level
Most reps stay at the operational level not because they lack ambition but because they lack a structured path to the executive relationship. Vitality Index scores Executive Access and shows exactly what the path looks like.
April 21, 2026
Why Expansion Revenue Stays Stuck in Existing Accounts
Expansion does not happen because the opportunity is there. It happens because the partnership conditions that support it are in place. Vitality Index measures those conditions and helps your team build them.