Overview
This Cookie Policy explains how Match Vertical Partners, LLC ("we", "us") use cookies and similar technologies on vitalityindex.com and related sites.
What Cookies Are
Cookies are small text files placed on your device to store information about your preferences, browser, and device. They help us provide a better user experience.
Categories of Cookies We Use
Strictly Necessary Cookies
Required to enable core functionality such as authentication and sessions. These cannot be disabled.
- vitality_token — Session authentication token. HttpOnly, Secure, SameSite=Lax. Expires after 7 days.
Consent Cookie
Records your cookie consent preference so we do not ask again on every visit.
- vi_consent — Stores "accepted" or "declined". Expires after 365 days.
Analytics / Performance Cookies (First-Party Only)
If you accept analytics cookies, we use a first-party session identifier to understand how visitors use the site and improve performance. We do not use any third-party analytics services such as Google Analytics or Segment.
- vi_session_id — A randomly generated anonymous session identifier used for first-party page view tracking. Set only after consent is given. Expires at the end of the browser session.
Preferences Cookies
Store UI preferences such as language.
Managing Cookies
You can manage cookie preferences via the cookie banner shown on first visit. Clicking "Accept All" enables analytics cookies; clicking "Decline" disables them.
To disable or delete cookies through your browser settings, please follow instructions for your browser. Blocking cookies may affect site functionality.
Third-Party Cookies
We do not set any third-party analytics or marketing cookies. Our analytics are entirely first-party. Some infrastructure services (e.g., CDN providers) may set cookies for security and performance purposes. For details, see our publicly listed subprocessors.
Retention
Strictly necessary cookies generally expire when you close your browser or after 7 days. The consent cookie persists for 365 days. The analytics session identifier expires when you close your browser. For details, see the cookie banner or reach out to contact@matchverticals.com.
Updates
We may update this Cookie Policy. We will publish the effective date and notify users for material changes.
Contact
Questions about cookies? contact@matchverticals.com